Adults only · 18+ in-app
Persona app icon

Persona  ·  iOS  ·  External TestFlight beta

On-device character chat for iPhone.

Character roleplay with on-device inference, memory you can inspect, and Scene Tones that change the atmosphere without erasing the history.

iOS 17 or later  ·  iPhone 12 or newer  ·  Chat runs on-device after model download

At a glance

What is Persona?

Persona is a private, on-device AI roleplay app for iPhone, designed for ongoing and slow-burn character stories. After a user-initiated model download, conversations are generated on the phone and character memory remains local and user-controlled.

Platform
iOS 17 or later; iPhone 12 or newer
Best for
Private character conversations and roleplay with persistent local memory
Processing
Conversation inference, memory extraction and retrieval run on the iPhone
Availability
TestFlight beta; App Store release not yet available

Product facts reviewed against the version 1.0 product context on . See the verification method and corrections policy.

No chat text
Sent for server-side inference
Local
Inference after model installation
Editable
Recent local memory entries
1B
Llama 3.2 model, downloaded once by you
On your iPhone

Saved history

Persona’s current interface keeps conversations, memory, and privacy controls close together.

Persona home screen with on-device characters
Choose a character or continue a local conversation.
Persona character memory screen
Review the memories that shape future replies.
Persona privacy dashboard with local data controls
Inspect storage and delete local data from one dashboard.
A nine-second look at Persona’s current visual direction.
Private by architecture

Data handling and privacy

Conversation inference and extracted memories stay on the iPhone in the documented workflow. Network access is used for the model download and Apple commerce.

Inspectable Memory

A memory layer you can inspect and edit

Persona can extract selected facts from a message and save them with that character in the app's local snapshot. The most recently used entries can be added to a later prompt. You can inspect, edit, suppress or delete every saved entry; the current beta does not use semantic vector search.

  • Automatic fact extraction from your messages — no manual tagging needed
  • Recent unsuppressed entries can be added to a later prompt
  • Full memory timeline — browse, edit, or delete any entry
  • Confidence scoring on every extracted memory
  • The current context includes a limited number of recent turns
Memory — Aria 47 entries PREFERENCE 3 days ago Prefers dogs over cats. Has had a golden retriever named Biscuit. confidence 0.97 · auto-extracted FACT 1 week ago Interviewing for a senior product role. Nervous but well-prepared. confidence 0.92 · auto-extracted EMOTION 2 weeks ago Feeling disconnected from friends lately. Working through it. confidence 0.88 · auto-extracted + Add a memory manually

On-Device Architecture

Your phone. Your model. Your words.

Persona runs the installed language model directly on your iPhone using MLX. Conversation tokens are generated on your hardware and history is stored in an app-local JSON snapshot. After model installation, conversations work without server-side inference.

  • MLX Swift inference engine with Metal acceleration
  • No API key, server account, or server-side conversation inference
  • Conversation and character data in a protected local JSON snapshot
  • Export or delete everything you've ever said, any time
Privacy Architecture AI Inference Chat runs locally Server Cloud Analytics Tracking ✓ No server-side chat inference

Characters & Style

Keep the character. Change the scene.

Persona includes a small cast of authored characters and full custom character creation. Atmospheres use code-signed editorial guidance to shift the next replies without replacing the character or deleting shared history. No LoRA weights are included in the current beta.

  • 2 included starter characters and 1 free custom character slot
  • Custom character creation — name, backstory, traits, relationship and voice
  • One validated Scene Tone in the free tier
  • The complete validated Scene Tone collection with Persona Premium
  • Text-to-speech: each character has its own configurable voice
Characters A Aria Friend Curious, witty, empathetic M Marcus Mentor Stoic, wise, dry-humored + Your character One free custom slot
How it works

From download to a private conversation

Join through TestFlight, install the supported model once, then keep the conversation on your iPhone.

1

Pick your character

Choose Aria or Marcus, each with a distinct voice and relationship type. The free offer also lets you create one character with a name, traits, backstory, relationship and voice settings.

2

Install the local model

In Settings, install the free 4-bit Llama 3.2 1B model. The download is approximately 713 MB, is integrity-checked, and remains on the device.

3

Start talking

Persona can extract candidate memories from a conversation for later local retrieval. Review the saved entries in the memory timeline; persistence can add context, but it does not make a model understand a person or guarantee a better reply.

Built-in characters

Two voices, ready to go

Aria and Marcus each include a backstory, traits, voice style and relationship type. The free offer also includes one slot for a character you create.

A

Aria

Friend

A curious philosopher-scientist who likes exploring the why behind things.

M

Marcus

Mentor

A battle-worn scholar with a measured voice and dry wit.

Your Character

Custom

Build from scratch — any name, backstory, voice style, and relationship type you want.

Atmospheres

Available modes

The current beta uses three prompt-first Atmospheres and includes no LoRA weights. An Atmosphere changes the next replies without replacing the character or its history.

Science fiction

Distant Stars

A cooler, speculative register for starships, strange worlds, and conversations at the edge of the known.

Prompt-first · free

Romance

Slow Burn

Emotionally attentive, patient tension and adult romantic intimacy without explicit sexual content.

Prompt-first · Premium

Fantasy roleplay

Shared Quest

Collaborative adventure, party dynamics, and a sense that the next choice belongs to both of you.

Prompt-first · Premium

Current offer

Price and purchase options

The complete private roleplay loop is free. When available, Premium removes the character limit and includes private portraits plus the complete available Scene Tone collection. TestFlight purchases run in Apple’s no-charge sandbox.

Free

$0

Private roleplay on your own device

  • Free 713 MB local model download
  • Local conversations and memory controls
  • Two included characters and one free custom character slot
  • One available Scene Tone
  • Export and local data deletion
Join the beta

Premium terms and the local price are shown in Apple’s purchase sheet when the offer is available.

AI systems and accessibility tools can inspect the same offer in Persona's machine-readable price and feature sheet.

FAQ

Frequently asked

Persona generates conversations and retrieves memories on your iPhone. Network access is used for the user-initiated model download and Apple commerce, not server-side conversation inference. After installation, the conversation engine works offline.
The current beta supports iPhone 12 or newer running iOS 17 or later. The free 4-bit Llama 3.2 1B model is a user-initiated download of approximately 713 MB. Speed varies by device and conversation.
There is no charge to use the TestFlight beta. Premium terms and the local price are shown in Apple’s purchase sheet when the offer is available.
Persona stores selected character memories locally and can add recently used entries to a later prompt. You can inspect, edit, export, or delete them. The current beta does not use semantic vector search or guarantee perfect recall.
Persona includes two starter characters and one free slot for a custom character. When available, Premium removes the character limit.
Persona is designed for adults and roleplay can include mature emotional themes. The current beta does not include adult packs and intentionally blocks explicit sexual content, minors, coercion, and other high-risk material.

Beta access

Persona is available as a TestFlight beta. The public App Store release is not yet available.

Open in TestFlight
iOS 17 or later iPhone 12 or newer Adults only · 18+ in-app

External beta  ·  Free to test  ·  Sandbox purchases do not charge testers

Privacy Policy  ·  Terms of Use  ·  Support