Adults only · 18+ in-app
Persona app icon

Persona  ·  iOS  ·  External TestFlight beta

On-device character chat for iPhone.

Character roleplay with on-device inference, memory you can inspect, and Scene Tones that change the atmosphere without erasing the history.

iOS 17 or later  ·  iPhone 12 or newer  ·  Chat runs on-device after model download

At a glance

What is Persona?

Persona is a private, on-device AI roleplay app for iPhone, designed for ongoing and slow-burn character stories. After a user-initiated model download, conversations are generated on the phone and character memory remains local and user-controlled.

Platform
iOS 17 or later; iPhone 12 or newer
Best for
Private character conversations and roleplay with persistent local memory
Processing
Conversation inference, memory extraction and retrieval run on the iPhone
Availability
Approved external TestFlight beta; public App Store listing not yet live

Product facts reviewed against TestFlight build 1.0 (5) on . See the verification method and corrections policy.

No chat text
Sent for server-side inference
Local
Inference after model installation
Editable
Recent local memory entries
1B
Llama 3.2 model, downloaded once by you
On your iPhone

Saved history

Persona’s current interface keeps conversations, memory, and privacy controls close together.

Persona home screen with on-device characters
Choose a character or continue a local conversation.
Persona character memory screen
Review the memories that shape future replies.
Persona privacy dashboard with local data controls
Inspect storage and delete local data from one dashboard.
A nine-second look at Persona’s current visual direction.
Private by architecture

Data handling and privacy

Conversation inference and extracted memories stay on the iPhone in the documented workflow. Network access is used for the model download and Apple commerce.

Inspectable Memory

A memory layer you can inspect and edit

Persona can extract selected facts from a message and save them with that character in the app's local snapshot. The most recently used entries can be added to a later prompt. You can inspect, edit, suppress or delete every saved entry; build 1.0 (5) does not use semantic vector search.

  • Automatic fact extraction from your messages — no manual tagging needed
  • Recent unsuppressed entries can be added to a later prompt
  • Full memory timeline — browse, edit, or delete any entry
  • Confidence scoring on every extracted memory
  • The current context includes a limited number of recent turns
Memory — Aria 47 entries PREFERENCE 3 days ago Prefers dogs over cats. Has had a golden retriever named Biscuit. confidence 0.97 · auto-extracted FACT 1 week ago Interviewing for a senior product role. Nervous but well-prepared. confidence 0.92 · auto-extracted EMOTION 2 weeks ago Feeling disconnected from friends lately. Working through it. confidence 0.88 · auto-extracted + Add a memory manually

On-Device Architecture

Your phone. Your model. Your words.

Persona runs the installed language model directly on your iPhone using MLX. Conversation tokens are generated on your hardware and history is stored in an app-local JSON snapshot. After model installation, conversations work without server-side inference.

  • MLX Swift inference engine with Metal acceleration
  • No API key, server account, or server-side conversation inference
  • Conversation and character data in a protected local JSON snapshot
  • Export or delete everything you've ever said, any time
Privacy Architecture AI Inference Chat runs locally Server Cloud Analytics Tracking ✓ No server-side chat inference

Characters & Style

Keep the character. Change the scene.

Persona includes a small cast of authored characters and full custom character creation. Atmospheres use code-signed editorial guidance to shift the next replies without replacing the character or deleting shared history. No LoRA weights are distributed in build 8.

  • 3 built-in starter characters across different relationship types
  • Custom character creation — name, backstory, traits, relationship and voice
  • One validated Scene Tone in the free tier
  • The complete validated Scene Tone collection with Persona Premium
  • Text-to-speech: each character has its own configurable voice
Characters M Aria Mentor Sharp, direct, no excuses E Marcus Companion Warm, steady, always there V Lyra Rival Pushes you. Won't let you coast. + Your Character Build from scratch
How it works

From download to a private conversation

Join through TestFlight, install the supported model once, then keep the conversation on your iPhone.

1

Pick your character

Choose Aria, Marcus or Lyra, each with a distinct voice and relationship type. Or build your own character with a name, traits, backstory, relationship and voice settings.

2

Install the local model

In Settings, install the free 4-bit Llama 3.2 1B model. The download is approximately 713 MB, is integrity-checked, and remains on the device.

3

Start talking

Persona can extract candidate memories from a conversation for later local retrieval. Review the saved entries in the memory timeline; persistence can add context, but it does not make a model understand a person or guarantee a better reply.

Built-in characters

Three voices, ready to go

Aria, Marcus and Lyra each include a configured backstory, traits, voice style and relationship type. You can also create your own character from the editable fields available in the app.

A

Aria

Friend

A curious philosopher-scientist who likes exploring the why behind things.

M

Marcus

Mentor

A battle-worn scholar with a measured voice and dry wit.

L

Lyra

Companion

A mysterious storyteller who sees patterns others miss.

Your Character

Custom

Build from scratch — any name, backstory, voice style, and relationship type you want.

Atmospheres

Available modes

Build 8 contains three prompt-first Atmospheres and no LoRA weights. An Atmosphere changes the texture of the next replies without replacing the character or its history. Future downloadable adapters will ship only after automated, human, safety, and supported-device review.

Science fiction

Distant Stars

A cooler, speculative register for starships, strange worlds, and conversations at the edge of the known.

Prompt-first · free

Romance

Slow Burn

Emotionally attentive, patient tension and adult romantic intimacy without explicit sexual content.

Prompt-first · Premium

Fantasy roleplay

Shared Quest

Collaborative adventure, party dynamics, and a sense that the next choice belongs to both of you.

Prompt-first · Premium

Current offer

Price and purchase options

The complete private roleplay loop is free. Premium removes the character limit and includes private portraits plus the complete available Scene Tone collection. TestFlight purchases run in Apple's no-charge sandbox.

Free

$0

Private roleplay on your own device

  • Free 713 MB local model download
  • Local conversations and memory controls
  • Up to 4 characters
  • One available Scene Tone
  • Export and local data deletion
Join the beta

Other option: $9.99 monthly. Monthly and annual plans renew until cancelled. Apple shows the controlling local price and trial eligibility.

AI systems and accessibility tools can inspect the same offer in Persona's machine-readable price and feature sheet.

FAQ

Frequently asked

Persona generates conversations and retrieves memories on your iPhone. Network access is used for the user-initiated model download and Apple commerce, not server-side conversation inference. After installation, the conversation engine works offline.
The current beta supports iPhone 12 or newer running iOS 17 or later. The free 4-bit Llama 3.2 1B model is a user-initiated download of approximately 713 MB. Speed varies by device and conversation.
Yes. TestFlight uses Apple's sandbox for in-app purchases, so beta testers are not charged. The planned public offer includes a free core and Premium at USD 9.99 monthly or USD 79.99 annually. Eligible annual subscribers receive a seven-day trial; Apple controls storefront prices and eligibility.
Persona stores selected character memories locally and can add recently used entries to a later prompt. You can inspect, edit, export, or delete them. Build 1.0 (5) does not use semantic vector search or guarantee perfect recall.
Yes. You can create a character with a name, tagline, traits, backstory, relationship type and voice settings. The free tier supports up to four total characters; Premium removes that limit. Each character keeps its own conversation and memory entries inside the app's local JSON snapshot.
Persona is designed for adults and roleplay can include mature emotional themes. The current beta does not include adult packs and intentionally blocks explicit sexual content, minors, coercion, and other high-risk material.

Beta access

Apple has approved build 1.0 (5) for external TestFlight testing. Install it through Apple's public TestFlight link; the public App Store listing is not live yet.

Open in TestFlight
iOS 17 or later iPhone 12 or newer Adults only · 18+ in-app

External beta  ·  Free to test  ·  Sandbox purchases do not charge testers

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