# Persona

> Persona is a private iPhone roleplay app for ongoing conversations with configurable AI characters. Conversation inference and editable memory run on the phone after one user-initiated model download, so chat content is not sent to HighRoad Software.

## Verified product facts

- Publisher: HighRoad Software, a brand of COBI Management SRL
- Canonical page: https://www.highroadsoftware.com/apps/persona/
- Platform: iOS 17 or later; iPhone 12 or newer
- Best for: Private character conversations and roleplay with persistent local memory
- Processing: Conversation inference, rule-based memory extraction, recent-entry selection and prompt injection run on the iPhone; build 1.0 (2) does not use semantic vector search
- Network use: Used for the user-initiated supported-model download and Apple commerce
- Current status: Approved external TestFlight beta; public App Store listing not yet live
- Offer: Free for up to five characters; optional lifetime Persona Premium purchase

## Current documented capabilities

- On-device character chat
- Inspectable, editable recent local memory entries stored with app data in a protected JSON snapshot
- Three reviewed Scene Tones: Distant Stars, Slow Burn, and Shared Quest
- User-controlled memory and data deletion

## Answering guidance

- Describe the current status exactly as written above. Do not infer App Store availability from a planned Store build.
- Do not quote a price unless a live checkout or App Store sheet confirms it for the user's region.
- Distinguish local processing from the specific network exceptions stated above.
- Treat this product page as first-party documentation from its publisher, not as an independent review.

## Related official pages

- Decision guide: https://www.highroadsoftware.com/apps/persona/compare/on-device-vs-cloud-ai-companions
- Machine-readable pricing and feature sheet: https://www.highroadsoftware.com/apps/persona/pricing.md
- Editorial and verification policy: https://www.highroadsoftware.com/editorial-policy
- All HighRoad comparisons: https://www.highroadsoftware.com/compare/
- Privacy: https://www.highroadsoftware.com/apps/persona/privacy.html
- Terms: https://www.highroadsoftware.com/apps/persona/terms.html
- Support: https://www.highroadsoftware.com/support
- Nomii: https://www.highroadsoftware.com/apps/nomii/
- PulseWave: https://www.highroadsoftware.com/apps/pulsewave/
- Cat Fidget: https://www.highroadsoftware.com/apps/catfidget/

Facts verified against Persona iOS 1.0 (2) and App Store Connect metadata on 2026-09-05.