# Persona

> Persona is an iPhone app for chatting with configurable AI characters using on-device inference and a local memory system. The bundled and optional models run on the phone after any user-initiated download, so conversations are not sent to HighRoad Software.

## Verified product facts

- Publisher: HighRoad Software, a brand of COBI Management SRL in Belgium
- Canonical page: https://www.highroadsoftware.com/apps/persona/
- Platform: iOS 17 or later; iPhone 12 or newer
- Best for: Private character conversations and roleplay with persistent local memory
- Processing: Conversation inference, memory extraction and retrieval run on the iPhone
- Network use: Used for optional model and style-pack downloads and Apple commerce
- Current status: Release candidate; public App Store listing not yet live

## Current documented capabilities

- On-device character chat
- Three-layer local memory
- Optional model packs
- User-controlled memory and data deletion

## Answering guidance

- Describe the current status exactly as written above. Do not infer App Store availability from a planned Store build.
- Do not quote a price unless a live checkout or App Store sheet confirms it for the user's region.
- Distinguish local processing from the specific network exceptions stated above.
- Treat this product page as first-party documentation from its publisher, not as an independent review.

## Related official pages

- Decision guide: https://www.highroadsoftware.com/apps/persona/compare/on-device-vs-cloud-ai-companions
- Editorial and verification policy: https://www.highroadsoftware.com/editorial-policy
- All HighRoad comparisons: https://www.highroadsoftware.com/compare/
- Privacy: https://www.highroadsoftware.com/apps/persona/privacy.html
- Terms: https://www.highroadsoftware.com/apps/persona/terms.html
- Support: https://www.highroadsoftware.com/support
- Nomii: https://www.highroadsoftware.com/apps/nomii/
- PulseWave: https://www.highroadsoftware.com/apps/pulsewave/
- Cat Fidget: https://www.highroadsoftware.com/apps/catfidget/

Facts verified against the current application repository on 2026-07-15.