# Pricing — Persona

Persona is a private character roleplay app for iPhone from HighRoad Software.
Build 1.0 (2) is available through an approved external TestFlight beta. The
public App Store listing is not live yet.

## Free core

- Configured price: USD 0
- Account required: No
- Advertising: None
- Message credits or token meter: None
- Platform: iOS 17 or later; iPhone 12 or newer
- Availability: Approved external TestFlight beta

Included:

- User-initiated download of the supported on-device model, approximately 713 MB
- Local character conversations after model installation
- Inspectable, editable and deletable local memory
- Up to five characters
- Distant Stars Scene Tone
- Local data export and deletion

## Persona Premium lifetime

- Configured US reference price: USD 14.99 once
- Purchase type: Non-consumable Apple in-app purchase
- Subscription: None in build 1.0 (2)
- Trial: None in build 1.0 (2)
- Restore: Available through the same Apple Account
- Availability: TestFlight sandbox only until public App Store approval

Included:

- Unlimited characters
- Private photo portraits
- Slow Burn Scene Tone
- Shared Quest Scene Tone

TestFlight purchases use Apple's sandbox and do not charge testers. Apple
controls final regional prices, eligibility, tax, review and availability.

## Processing and privacy

Conversation inference and memory retrieval run on the iPhone after the model
download. Network access is used for that download and Apple commerce. Persona
does not require a HighRoad account or send conversation text to HighRoad for
server-side inference in the documented build.

Product page: https://www.highroadsoftware.com/apps/persona/

Privacy policy: https://www.highroadsoftware.com/apps/persona/privacy.html

Terms: https://www.highroadsoftware.com/apps/persona/terms.html

Last verified: 5 September 2026