# Pricing — Persona

Persona is a private character roleplay app for iPhone from HighRoad Software.
Build 1.0 (8) is available through an approved external TestFlight beta. The
public App Store listing is not live yet.

## Free core

- Configured price: USD 0
- Account required: No
- Advertising: None
- Message credits or token meter: None
- Platform: iOS 17 or later; iPhone 12 or newer
- Availability: Approved external TestFlight beta at https://testflight.apple.com/join/Ejz76QES

Included:

- User-initiated download of the supported on-device model, approximately 713 MB
- Local character conversations after model installation
- Inspectable, editable and deletable local memory
- Up to four characters
- One available Scene Tone
- Local data export and deletion

## Persona Premium

- Monthly: configured US reference price USD 9.99, auto-renewing
- Annual: configured US reference price USD 79.99, auto-renewing
- Annual introductory offer: seven days free for eligible subscribers
- Retired lifetime entitlement: restorable for historical owners, not offered to new customers
- Restore: Available through the same Apple Account
- Availability: TestFlight sandbox only until public App Store approval

Included:

- Unlimited characters
- Private photo portraits
- Complete available Scene Tone collection
- New validated Scene Tone drops while subscribed

Monthly and annual subscriptions renew unless cancelled at least 24 hours before
the end of the current period. TestFlight purchases use Apple's sandbox and do
not charge testers. Apple controls final regional prices, trial eligibility,
tax, review and availability.

## Processing and privacy

Conversation inference and memory retrieval run on the iPhone after the model
download. Network access is used for that download and Apple commerce. Persona
does not require a HighRoad account or send conversation text to HighRoad for
server-side inference in the documented build.

Product page: https://www.highroadsoftware.com/apps/persona/

Privacy policy: https://www.highroadsoftware.com/apps/persona/privacy

Terms: https://www.highroadsoftware.com/apps/persona/terms

Last verified: 5 September 2026